Effective team player and self-motivated professional with 7 years managing experience in the Media industry. Specializes in maximizing company’s profits and branding needs through media outreach and efficient control.Up
to date with social, cultural direction in business between East and West.Knowledgable of both local and national advertising in print and digital publication. Understanding of visual arts, photography and media psychology.
Hello,Nice to meet you!
Ryan Cheng
Education
Columbia University,New York
Master of Arts in Technology and Media
The New School University, New York
Bachelor of Science
NYU Tisch School of Arts, New York
Film and Media Study
Nanyang Acedemy of Fine Arts, Singapore
Diploma in Theatre Management
Relevant Coursework
Media, Message & the Mind,
All About Advertising,
Big Idea Campaigns,
Social & Cultural Issues with Technology,
Entrepreneurership,
Business Management,
Branding&Marketing,
Media Psychology
Theotry and Programming of Interactive Media
Work Experience
MEDIA MARKETING ADVISER, PARSONS SCHOOL OF DESIGN, NEW YORK 2016—PRESENT
Collaborate and create new branding and marketing ideas with designers
Enhance designers’ final presentations and advise them to reinvigorate relationships with existing clients and
generate consistent deals
Evaluate designers’ business innovation process and establish their approaches through media platform
Developed a short and long term business plan for the brand that addresses product holes, new niche
markets, distribution strategy and profit estimates
MEDIA PRODUCTION EXECUTIVE, MEDIACORP GROUP, SINGAPORE 2013—2014
Identified target audiences and analyzed their characteristics, behavior and media habits
Drew up shooting schedule and estimated costs
Met with producer to examine scripts and program ideas
Hired and negotiated rates for crews and contractors
Negotiated costs and approved equipment, props, sets, and locales
Ensured production ran to schedule, reporting progress to producer
Skills and Achievements
Fluent in English, Chinese, French
PowerPoint, Word and Excel, Google applications, JavaScript, PS, Autoclerk
Former business owner Greenland’s Organics Singapore 2003-2007