Profile

Effective team player and self-motivated professional with 7 years managing experience in the Media industry. Specializes in maximizing company’s profits and branding needs through media outreach and efficient control. Up to date with social, cultural direction in business between East and West.Knowledgable of both local and national advertising in print and digital publication. Understanding of visual arts, photography and media psychology.

Education

Columbia University,New York
Master of Arts in Technology and Media

The New School University, New York
Bachelor of Science

NYU Tisch School of Arts, New York
Film and Media Study

Nanyang Acedemy of Fine Arts, Singapore
Diploma in Theatre Management

Relevant Coursework

Media, Message & the Mind,
All About Advertising,
Big Idea Campaigns,
Social & Cultural Issues with Technology,
Entrepreneurership,
Business Management,
Branding&Marketing,
Media Psychology
Theotry and Programming of Interactive Media

Work Experience

MEDIA MARKETING ADVISER, PARSONS SCHOOL OF DESIGN, NEW YORK 2016—PRESENT

Collaborate and create new branding and marketing ideas with designers
Enhance designers’ final presentations and advise them to reinvigorate relationships with existing clients and generate consistent deals
Evaluate designers’ business innovation process and establish their approaches through media platform
Developed a short and long term business plan for the brand that addresses product holes, new niche markets, distribution strategy and profit estimates

MEDIA PRODUCTION EXECUTIVE, MEDIACORP GROUP, SINGAPORE 2013—2014

Identified target audiences and analyzed their characteristics, behavior and media habits
Drew up shooting schedule and estimated costs
Met with producer to examine scripts and program ideas
Hired and negotiated rates for crews and contractors
Negotiated costs and approved equipment, props, sets, and locales
Ensured production ran to schedule, reporting progress to producer

Skills and Achievements

Fluent in English, Chinese, French
PowerPoint, Word and Excel, Google applications, JavaScript, PS, Autoclerk
Former business owner Greenland’s Organics Singapore 2003-2007
Outstanding Performance Award,Mediacorp Singapore 2013
Singapore National Day Parade by Dr Ng Eng Hen—Minister of Defense of Singapore 2012 |2013